DEBRA Australia Partners with Soft Love Australia to Support Families Living with Epidermolysis Bullosa (EB) – 10% of Profits to be Donated
DEBRA Australia and Soft Love Australia are proud to announce a new partnership, aimed at raising awareness and much-needed funds for children and individuals living with EB. Recently launched in Australia, Soft Love lovingly restores and rehomes pre-loved toys, giving them a second chance to bring comfort, joy, and smiles to someone new.
This partnership reflects a shared commitment to sustainability, creating meaningful change and bringing comfort and joy to children through the gift of play – one toy at a time.
As the official charity partner, Soft Love Australia will donate 10% of the proceeds from every soft toy adoption to support DEBRA Australia’s mission. This initiative will be ongoing, and proceeds will go directly to supporting our range of services and programs to support children and individuals living with EB, including specialised nursing, psychological care, respite services, and financial assistance.
Estera Mulcon, founder of Soft Love Australia, shared her excitement to partner with DEBRA Australia:
“At Soft Love, we believe every soft toy has a story and now each one can help tell an important one. We’re excited to be a part of DEBRA Australia’s incredible work through our partnership and hope that with every preloved softie, we can raise more awareness of Epidermolysis Bullosa. Our dream is simple: For everyone to know about EB, and for every softie adopted to help make that happen.”
Speaking on the partnership, Mary-Jean Howard, CEO of DEBRA Australia shared:
“This partnership allows us to reach more individuals and raise awareness of ‘the worst disease you have never heard of’. Every soft toy sold also helps raise vital funds for our programs, enabling us to continue improving the quality of life for all Australians living with EB. We are excited to see the impact that this collaboration will have.”
You can support this initiative by donating your pre-loved toys, adopting a restored toy, or following Soft Love Australia on social media.
